Zack Stern, PC World
By: Erick Schnofeld of Seeking Alpha
Android is making steady gains in mobile ad market share, accounting for 6 percent of all mobile ad requests measured by AdMob in its latest Marchmetrics (full report embedded below). That puts it neck and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm (PALM) just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while Blackberry’s RIM OS gained a point to 22 percent, and the iPhone stayed the same at 50 percent.
AdMob measures ad requests from both mobile browsers and mobile apps, thus its numbers are a good proxy for mobile Web usage (minus paid apps which don’t serve ads, of course). On a device level, the Android G1 (HTC Dream) actually overtook the Palm Centro, becoming the No. 4 smartphone in terms of Web usage in the U.S. (after the iPhone, the Blackberry 8300, and Blackberry 8100).
But the iPhone still dwarfs Android. As a point of comparison, AdMob measured 72 million ad requests for Android in March, 2009 versus 607 million for the iPhone in the U.S. Wordlwide, the iPhone had 995 million ad requests, and if you combine it with the iPod touch the total grows to 1.66 billion.
hybridanime49 is powered by WordPress